Execution Coaching
For Ambitious Men

Alex Carter

Founder & Execution Coach

I learned structure the hard way—through military service and leading teams in high-stakes environments. I saw that the gap between potential and results wasn't a knowledge gap; it was an execution gap.

Built From Struggle was founded on a simple, non-negotiable truth: motivation is fleeting, but a system built on discipline and accountability is permanent.

This work is faith-aware and values-driven, designed for capable men who are tired of their own inconsistency and ready to build a legacy of disciplined action.

Daily Execution Tracking

Military-grade daily accountability and progress measurement.

Leadership Execution Reset

A proven methodology to rebuild discipline from the ground up.

1:1 Accountability Coaching

Direct, firm guidance tailored to your specific execution gaps.

Structured Plan Options

30, 60, or 90-day intensive programs with clear milestones.

Faith-Aligned Principles

Integrates discipline with a foundation of strong values.

Behavioral Change Systems

Replace bad habits with engineered routines for results.

30-Day Foundation

Establish core discipline and daily structure. Perfect for resetting habits and building initial momentum.

$1,497 / one-time

60-Day Momentum

Deepen execution systems and lock in progress. Designed for sustainable behavioral change.

$2,697 / one-time

90-Day Transformation

Complete leadership execution reset. Integrates discipline into your permanent operating system.

$3,997 / one-time

Michael R.

Tech Founder, 34

"The 90-day reset didn't just change my business—it changed how I lead my family. My revenue is up 40%, but more importantly, my peace is up 100%."

Completed: 90-Day Transformation

David L.

Operations Director, 41

"After 15 years in the military, I thought I knew discipline. This program showed me the difference between external and internal discipline."

Completed: 7-Day Intensive + 60-Day

James K.

Attorney, 38

"I was ambitious but inconsistent for years. This isn't coaching—it's engineering a better life. My practice has its best quarter ever."

Completed: 30-Day + 90-Day Reset

What is the "Leadership Execution Reset" methodology?

A structured, non-negotiable system replacing motivation with discipline. We audit your current execution gaps, install military-grade daily tracking, and enforce accountability until consistent results become automatic.

Who is the ideal client for Built From Struggle?

Capable men 25-45 who are ambitious but inconsistent. You have faith-aware values, know your potential, but struggle with daily structure, discipline, and execution. This is not for beginners seeking motivation.

How does the daily execution tracking work?

You'll report key metrics daily via a simple, non-negotiable system. We focus on leading indicators (actions) not lagging indicators (results). Missed reports trigger immediate accountability protocols.

Is this coaching aligned with faith-based values?

Yes. The principles of discipline, stewardship, and integrity are core. The methodology is faith-aware but not doctrinal—focus remains on execution and structure, respecting your personal beliefs.

Standard Booking

50-minute deep-dive clarity call. Discuss your goals and execution barriers.

Video Introduction

Prefer to understand the methodology first? Watch overview then schedule.

Direct Message

For quick questions. Typically respond within 6 hours.